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By Trent Knox:

January 4th, 2023 @ 12:00 PM CST


If you're not familiar with the term "nano influencer," it refers to individuals who have a relatively small following on social media, usually in the range of 1,000 to 10,000 followers. While they may not have the same level of influence as larger influencers with hundreds of thousands or even millions of followers, nano influencers can still be highly effective at promoting products and driving sales.

One of the main reasons why brands are turning to nano influencers is the authenticity of their content. Nano influencers are often seen as more relatable and genuine than larger influencers, who may be perceived as being more interested in making a quick buck rather than actually promoting products that they truly believe in. When a nano influencer shares content about a product, their followers can feel more confident that the recommendation is genuine and not just a paid advertisement. Continue Reading...

By Trent Knox:

June 28th, 2021 @ 3:00 PM CST


While the concept of recording marketing videos is appealing to many businesses, the art of video editing is quite challenging. From sorting to adding clips together to ensuring that the video is telling the brands story, it may sound simple but it is, in fact, a time-consuming task that requires a lot more effort.

Video editing is a highly specialized field. It is common knowledge amongst video editing professionals that it takes a great deal of training and practice to become proficient in this field. If your business is new to video marketing, your best bet is to outsource the task to someone skillful rather than trying it yourself.

Outsourcing the editing task relieves you from the burden of completing all of the work yourself, and it allows you to bring your videos to the audience much more quickly. To capture the attention of their customers, all firms must create compelling videos. And one approach to ensure that your video is excellent is to hire a professional video editing service. Continue Reading...

By Trent Knox:

June 28th, 2021 @ 3:00 PM CST

Statistics show that in 2020, Gaming was the fastest-growing segment of the entertainment industry in the world. Studies showed that young people are increasingly interested in pursuing careers in online media, such as YouTube, TikTok, Instagram, Twitch, and Snap.

For those of you that are new to the industry, streaming is a popular term to describe live video broadcasting over an online content distribution network such as Facebook, YouTube, and Twitch. The performer(s), commonly known as the streamer(s), broadcast to a live audience who engage through listening, watching, and chatting. So why is streaming growing rapidly in popularity and being coveted as one of the most highly sought-after careers? The answer is simple, some of the top streamers online are pulling in million-dollar salaries year over year. Continue Reading…

By Trent Knox:

08/09/2018 @ 3:00 PM CST

On June 27th, 2018, Austin Live & Local was approved press credentials for Bobby Tarantino vs. Everybody Tour featuring NF & Kyle. There was some doubt that we were going to be approved credentials, however last minute we were notified via email, the day of the event, we had been approved. Prior to being approved, we were notified that the public relations team of Logic's production team would need to be notified of the request, and that, it was upon approval from Logic's public relations team that a decision would be made in which we would be approved press passes. We were not privy to the time frame in which this would be accomplished, however it wasn't alarming that it would take time to communicate between the onsite venue production team and the touring production team. Continue Reading...

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