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By Trent Knox:
Jun 2nd, 2023 @ 12:00 PM CST
As the digital world continues to evolve, creators are seizing new opportunities and pushing the boundaries of their creative potential. In this article, we explore some of the most prominent trends, offering insights into the revolutionary concepts of Web3, Generative AI, Creator Growth, Operations, Livestreaming, Subscription models, and Digital Identity. Continue Reading...
By Trent Knox:
April 2nd, 2023 @ 12:00 PM CST
Esports has made remarkable progress since its inception and has exploded in popularity over the past decade. The industry has grown exponentially, and its impact on the consumer economy cannot be underestimated. As Esports continues to evolve and expand, some are wondering if it's time for Esports 2. The concept of Esports 2 represents a significant shift in the industry towards newer, more innovative gaming experiences that address some of the fundamental issues with the current esports model. Continue Reading...
By Trent Knox:
April 1st, 2023 @ 12:00 PM CST
As the creator economy continues to grow, more and more brands are seeking out opportunities to work with content creators to reach their target audience. In this blog post, we will explore the process of identifying the types of content that creators produce and the types of content that brands desire to purchase. Additionally, we will discuss how creators can use ZoomInfo to obtain brand decision makers contact information and how using PandaDoc can help them send proposals, contracts, and invoices to brands throughout the marketing, pitching, and sales process. Continue Reading...
By Trent Knox:
March 28th, 2023 @ 12:00 PM CST
The gaming and esports industry has been experiencing tremendous growth and innovation over the past decade. New technologies and trends are emerging regularly, and professionals in the industry need to stay updated to capitalize on these opportunities.
The recent gaming and esports virtual meetup provided a platform for professionals in the industry to discuss some of the emerging technologies, brand building strategies, and community engagement tactics that are shaping the landscape. Continue Reading...
By Trent Knox:
March 20th, 2023 @ 12:00 PM CST
The Tipalti Elevate Austin 2023 panel brought together experts in the gaming, sports, and finance industries to discuss the competitive advantages that tools and automation can offer businesses. The panelists included Trent Knox, Creative Director of Esports Business Network, Ryan Purol, CEO of Palladium Consulting Solutions, and Mark Arrieta, Controller at Flosports. The panel was moderated by Evan Heby.
The discussion focused on the challenges and solutions that businesses face in terms of communication, efficiency, and streamlining payments, especially in the gaming and sports industries. The panelists shared their insights on how businesses can leverage tools and automation to overcome these challenges and stay ahead of their competitors.. Continue Reading...
By Trent Knox:
March 20th, 2023 @ 12:00 PM CST
Livestreaming has become a popular way for content creators to connect with their audience and build a following. Nowadays, platforms such as Twitch, YouTube Live, and Facebook Gaming provide an excellent opportunity for livestreamers to share their content with millions of viewers worldwide. However, as the industry becomes more competitive, many creators are finding that collaborating with other creators is an effective way to expand their reach and create new opportunities. Continue Reading...
By Trent Knox:
March 19th, 2023 @ 12:00 PM CST
Creating content can be a daunting task, especially when you have to do it consistently. Whether you're a blogger, social media influencer, or content marketer, you know that producing high-quality and engaging content can be time-consuming and challenging. Fortunately, there are several content creation tools that can help you streamline your content production process, reduce your workload, and ultimately grow your following. In this post, we'll explore ten of the best content creation tools available in the market today. Continue Reading...
By Trent Knox:
March 14th, 2023 @ 12:00 PM CST
As the creator economy continues to grow and expand, businesses need to stay ahead of the curve to succeed in this dynamic and ever-evolving landscape. One key area where businesses can gain an edge is through automation, streamlining processes, and optimizing operations to allocate resources strategically.
To explore the role of automation in the creator economy, join us at the upcoming Tipalti Elevate Finance Event on March 22, 2023, in Austin, Texas. This event brings together top industry leaders to discuss the latest trends and insights in automation, payments, and financial operations. Continue Reading...
By Trent Knox:
January 4th, 2023 @ 12:00 PM CST
If you're not familiar with the term "nano influencer," it refers to individuals who have a relatively small following on social media, usually in the range of 1,000 to 10,000 followers. While they may not have the same level of influence as larger influencers with hundreds of thousands or even millions of followers, nano influencers can still be highly effective at promoting products and driving sales.
One of the main reasons why brands are turning to nano influencers is the authenticity of their content. Nano influencers are often seen as more relatable and genuine than larger influencers, who may be perceived as being more interested in making a quick buck rather than actually promoting products that they truly believe in. When a nano influencer shares content about a product, their followers can feel more confident that the recommendation is genuine and not just a paid advertisement. Continue Reading...
By Trent Knox:
June 28th, 2021 @ 3:00 PM CST
While the concept of recording marketing videos is appealing to many businesses, the art of video editing is quite challenging. From sorting to adding clips together to ensuring that the video is telling the brands story, it may sound simple but it is, in fact, a time-consuming task that requires a lot more effort.
Video editing is a highly specialized field. It is common knowledge amongst video editing professionals that it takes a great deal of training and practice to become proficient in this field. If your business is new to video marketing, your best bet is to outsource the task to someone skillful rather than trying it yourself.
Outsourcing the editing task relieves you from the burden of completing all of the work yourself, and it allows you to bring your videos to the audience much more quickly. To capture the attention of their customers, all firms must create compelling videos. And one approach to ensure that your video is excellent is to hire a professional video editing service. Continue Reading...
By Trent Knox:
June 28th, 2021 @ 3:00 PM CST
Statistics show that in 2020, Gaming was the fastest-growing segment of the entertainment industry in the world. Studies showed that young people are increasingly interested in pursuing careers in online media, such as YouTube, TikTok, Instagram, Twitch, and Snap.
For those of you that are new to the industry, streaming is a popular term to describe live video broadcasting over an online content distribution network such as Facebook, YouTube, and Twitch. The performer(s), commonly known as the streamer(s), broadcast to a live audience who engage through listening, watching, and chatting. So why is streaming growing rapidly in popularity and being coveted as one of the most highly sought-after careers? The answer is simple, some of the top streamers online are pulling in million-dollar salaries year over year. Continue Reading…
By Trent Knox:
08/09/2018 @ 3:00 PM CST
On June 27th, 2018, Austin Live & Local was approved press credentials for Bobby Tarantino vs. Everybody Tour featuring NF & Kyle. There was some doubt that we were going to be approved credentials, however last minute we were notified via email, the day of the event, we had been approved. Prior to being approved, we were notified that the public relations team of Logic's production team would need to be notified of the request, and that, it was upon approval from Logic's public relations team that a decision would be made in which we would be approved press passes. We were not privy to the time frame in which this would be accomplished, however it wasn't alarming that it would take time to communicate between the onsite venue production team and the touring production team. Continue Reading...