If you're not familiar with the term "nano influencer," it refers to individuals who have a relatively small following on social media, usually in the range of 1,000 to 10,000 followers. While they may not have the same level of influence as larger influencers with hundreds of thousands or even millions of followers, nano influencers can still be highly effective at promoting products and driving sales.

One of the main reasons why brands are turning to nano influencers is the authenticity of their content. Nano influencers are often seen as more relatable and genuine than larger influencers, who may be perceived as being more interested in making a quick buck rather than actually promoting products that they truly believe in. When a nano influencer shares content about a product, their followers can feel more confident that the recommendation is genuine and not just a paid advertisement.

Another advantage of working with nano influencers is that they are often willing to go the extra mile to create high-quality content. Since they may not have as many followers as larger influencers, they may feel more pressure to produce content that really stands out. This can lead to more creative and engaging content that resonates with their followers and effectively promotes the products they are partnering with.

But perhaps the biggest advantage of working with nano influencers is the cost. Since they have smaller followings, they are generally more affordable to work with than larger influencers. This means that brands can work with multiple nano influencers, spreading their marketing budget out over a larger number of individuals and potentially reaching a larger audience.

Nano influencers also stand to benefit from this arrangement. By working with multiple brands, they can earn multiple streams of micro rewards, which can add up over time. This can be a great way for them to supplement their income and potentially even turn their social media following into a full-time career.

In conclusion, the use of nano influencers by brands to mass market their products through user generated content can be highly effective. Nano influencers offer authenticity, a willingness to go the extra mile to create high-quality content, and are more affordable to work with than larger influencers. They also stand to benefit by earning multiple streams of micro rewards through partnerships with multiple brands.